Community Media organisation Elastic FM has pioneered a way of helping local families and children this Christmas. Their creative initiative will see people choosing to put together a Christmas Hamper and then delivering it to a family in need.
To orchestrate this campaign, Elastic FM has set up a Facebook Group called Christmas Cheer. Inside this group, the Elastic FM team explain the Covid-19 safety considerations for putting together the hamper. This includes some guidance on what type of products to put inside the hamper.
The initiative has received good support from kind local people, with some close to 50 people pledging to put a hamper together.
To support this initiative, Elastic FM has also run a social media campaign to find local families who would appreciate a hamper. The team is also working with other aspects of the local community (including schools) to ensure the hampers get to the people who need them the most.
Commenting on the initiative, Elastic FM Chairman, David Lilley, said,
“Elastic FM has operated an event called Christmas Cheer for the last 4 years. This has seen 50 local elderly people being treated to an afternoon of festivities, food, drink, food and entertainment, culminating in the award of a shoe box full of Christmas gifts. The situation with Covid-19 meant we could not have elderly people in a room this year and so we decided to switch the method of helping people. This method allows the kind givers of the Christmas Hampers to personally see the response family who is benefiting from their kindness”
Families should begin to receive their hampers from the middle of December.